Japanese fashion brand Sou Sou is not “so-so” as in mediocre. Sou Sou is dope. Sou Sou is cool. And Sou Sou is Made in Japan.
Born in 2002 out of the creative minds of textile designer, Katsuji Wakisaka, architect, Hisanobu Tsujimura, and producer, Takeshi Wakabayashi, the Sou Sou concept is nostalgic yet progressive and embodies ol’ skool Japanese aesthetics combined with some really wild designs. Best known for their tabi (split-toe shoes), Sou Sou has created a customer-base among Japan’s ultra-cool, artsy-types, as well as, Where’s Wally-looking hipsters in Japan and overseas.
Sou Sou design patterns are simple, fresh, and loud; mix them with modern kimonos or with ripped jeans, and you’re bound to make a fashion statement.
Sou Sou’s growth has been steady with nine shops in Kyoto and Tokyo. They opened a San Francisco shop in 2009, and have collaborated with French clothing brand, Le Coq Sportif and they will soon release products in collaboration with Japanese fast-brand, UNIQLO in May of this year. They even have an online store in English for customers outside of Japan.
Reception party at Sou Sou’s new shop at Minami-Aoyama, Tokyo. 2013.03.04
Master textile designer, Katsuji Wakisaka, signing autographs
Mao x Wakisaka
Wakabayashi x Mao
All photos except for 1, 5, 6, 7 by Paul del Rosario
Model: Mao Kamioka