When I first saw this PR video for Japanese advertising agency, DENTSU (without reading the description), the first thing I thought was “nihonttekanji” 日本って感じ. In English, that would go something like “That’s very Japanese.” Yeah, that video captures the feeling and experience of what it feels like to visit a Japanese company. Polite, formal, uniform. AT LEAST THAT”S WHAT I THINK / FEEL as a foreigner living in Japan. I thought that the studio that produced this video, Lucid Inc., did a great job capturing that Japanese spirit.
I then read the video description, and that’s exactly what they were trying to achieve with this video. To capture the “Japanese-ness” of Dentsu to coincide with the Dentsu London office opening.
I’d like to know what Japanese people think about this video. Any Japanese people out there want to comment on this?